About us

Zid & Flo exists for those who keep moving with purpose.

Rooted in the spirit of Hip-hop culture and Extreme sports, the brand carries the energy of rhythm, risk, discipline, individuality and self-expression. These worlds shape our attitude, but they do not define our limits. Zid & Flo speaks to everyone who has faced pressure, fallen, rebuilt and found the courage to move forward again.

Founded by Sheikh Wazid Ali from the world of extreme sports and Florence Merlin from the world of dance, the brand is built from cultures of movement, rhythm, discipline and self-expression.

The name defines the philosophy.

Zid is courage.
It is fire, determination and inner drive.
It is the strength to begin, the discipline to continue and the will to rise after every fall.

Flo is movement.
It is rhythm, progress and expression.
It is the force that carries you forward — through your craft, your ambition, your style and the way you live.

Together, Zid & Flo stands for Courage in motion.

Our oversized T-shirts are made for people in motion — bold in presence, comfortable in feel and effortless in style. From streets and studios to riding grounds, creative spaces and everyday life, each piece is designed to move with you and reflect the energy you carry.

Zid & Flo belongs to the ones shaped by effort, not ease. The ones who turn pressure into progress. The ones who rise with quiet confidence and move with their own rhythm.

We stand for courage, movement, self-belief and creative freedom.

Let your Zid flow.